“Electric carmaker Tesla will face a hit on Super Bowl Sunday, when an ad will play showing the alleged dangers of its Full Self-Driving technology.
The Autopilot features demonstrated in a Tesla Model S during a Tesla event in Palo Alto, California October 14, 2015.
Tesla confirms DOJ has requested documents on Autopilot, 'Full Self-Driving'
The commercial, which will be aired in Washington, DC, Austin, Tallahassee, Albany, Atlanta and Sacramento does not paint Tesla in the best light. The ad is part of a multimillion dollar advertising campaign by The Dawn Project. Its founder, Dan O’Dowd, is a California tech CEO who has dedicated millions of his own money (and a failed US Senate race) to the cause.
The ad cost $598,000, a Dawn Project spokesperson told CNN.”